SixDegrees, Increasing User Conversion
role
product, ux designer
timeline
04.2025 – 09.2025
tools
figma, adobe illustrator
The growth of SixDegrees began to expose high-friction points and flow inefficiencies. Team discussion led us to address two key pain points in the user journey:
Account creation -> onboarding
Event registration -> payment
I pivoted from product development to user experience to revamp the flow for onboarding and payment.
what's the problem?
Although we had high user engagement and sign-ups, many potential users dropped off before onboarding or registering for events.
Reducing pain points was essential, but SixDegrees depended on the quality of the connection made between individuals; maintaining a degree of friction was required to preserve a user base that reflected our product goals.
Conversion was not just a numbers problem, but an intent and accessibility issue.
insights from research
Our early onboarding flows involved too much effort from users, resulting in a stale and tedious experience.
friction point #1
New sign up -> personality quiz -> events explore page = over 50 clicks !!!!
Too much decision-making causes cognitive overload.
friction point #2
Onboarding was unclear, thus the SixDegree message was lost.
Product values became unclear and users would drop off as a result.
friction point #3
Users were redirected to external sites when completing different parts of the product flow.
We used Typeform, Partiful, and Venmo to process various parts of the our flow.
the solution
A new onboarding and transactional flow was launched on our web app in Sept 2025.
Key changes included:
Onboarding checkpoints
Integrated quiz platform + onboarding animations
Stripe API integration
These changes reduced the effort for users to complete onboarding and checkout while ensuring new users were aligned with our product goals.
how did we fix it?
SixDegrees exists to take the stress out of meeting new people. We do the planning and matchmaking. All you have to do is sign up.
We created save points in our onboarding, so that users can come back to uncompleted items later.
We created our own quiz platform within the web app to reduce redirects and keep the formatting more customizable.
We transitioned from Venmo to Stripe to create a more seamless experience as well as keep things professional and secure.
Onboarding intros were animated to reduce clicks and create an interactive experience.
impact
With flow changes and more intentional experience design, we were able to make significant improvements.
increase in user info successfully grabbed
increase in users completing all onboarding
decrease in drop off rate
improved user understanding of the product outcomes
added credibility and accessibility to web platform
reflection
After launching SixDegrees, live user feedback quickly revealed what affected our connection to users the most. Despite our limited resources, the team at SixDegrees was able to focus on user-facing features first to iterate solutions and tackle problems quickly.
I learned how important it was to be adaptable and flexible when working in an environment where issues and product expectations constantly changed.
💫 Moving forward, I want to make sure all members are aligned with our end goals by establishing clear UX and product intent early on.
Some parts of this project are private. If you would like to learn more, feel free to reach out!